Borne out of both hard times and good times during the 2008 pre-Boom Bust, East of the East Bay, Skidmark Skatemag was subconsciously conceived and fermented in the Livermore sun, fueled by both unemployment lines and outrageous miniramp jams. Now a thriving skateboarding lifestyle zine and production company, the Skidmark crew and its affiliates continue to create original online content, produce a quarterly print zine, and manufacture and sell extremely user-friendly skateboarding filming equipment and software for smartphones.